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Karthik Rajesh
3. *Cultural Sensitivity*: McDonald's incorporates local customs and traditions into its marketing and store design.
*Brand Standardization*
McDonald's ensures consistency across all locations.
1. *Quality Control*: Strict quality standards for food and service.
2. *Store Design*: Uniform restaurant design and layout.
3. *Brand Guidelines*: Comprehensive guidelines for branding, marketing, and customer experience.
*Market Segmentation*
McDonald's targets diverse customer segments.
1. *Fam